Snail Games Holds Marketing Team Accountable for Ark: Aquatica AI Trailer

Snail Games, the creators of Ark: Aquatica, recently found themselves in the spotlight for an unexpected reason. The buzz is all around the latest AI-driven trailer that the company unveiled. Matt Kohl, the lead game designer, opened up in an interview with Aftermath, expressing surprise over the decision made by their marketing team. He mentioned that the development team wasn’t involved with the AI animation, saying, “Our marketing department was behind the trailer. They took our game assets and used AI to bring them to life. This was purely a marketing decision, separate from our development process, where we kept AI out.”

Despite dropping during the high-profile Game Developers Conference (GDC), the trailer hasn’t gone down well with viewers. One particularly vocal comment expressed strong disapproval, calling it “disgusting” and urging the team to reconsider their approach. In the midst of this, Studio Wildcard, the brains behind Ark: Survival Evolved, took a step back from the debacle. They made their stance clear with a post on Twitter, ensuring fans that their own work remains untouched by these marketing decisions.