NVIDIA’s GeForce RTX 5090 Launch Sparks Chaos: Limited Stock in Japan and Global Retailers Report Dwindling Inventory

NVIDIA’s GeForce RTX 5090 has hit the market, and the launch is already being described as “chaos,” with stock shortages leading to mounting frustration among eager buyers.

## The Frenzy Surrounding NVIDIA’s RTX Blackwell GPU

It was clear even before launch that NVIDIA’s RTX Blackwell GPUs would be in short supply. The company had given consumers a heads-up about limited stock, yet the excitement for the product has overwhelmed expectations. This enthusiasm has led to chaotic scenes in stores, particularly in Japan, where the launch has been nothing short of a frenzy. According to reports from @_sarasteam0151, some Japanese customers were so determined to snag an RTX 5090 that they caused disturbances during the event.

Japanese retailers, trying to manage the craze, adopted a “lottery” system to ensure fairness in the early sales of the GeForce RTX 5090 and to prevent scalpers from taking over the market. Unfortunately, this plan didn’t unfold as intended. The launch event devolved into chaos, with frustrated customers even resorting to scaling fences at a nearby kindergarten, unable to contain their disappointment at the short supply.

The situation is equally concerning in the United States. Reports suggest that retailers like MicroCenter have been receiving only single-digit quantities of the RTX 5090. Ahead of the official release, some enthusiasts camped out for days, underscoring the unlikelihood of regular consumers getting their hands on the latest GPU. The lack of availability on launch day is undoubtedly a letdown for many loyal NVIDIA fans.

There’s a reason behind these low inventory levels. NVIDIA’s choice to incorporate GDDR7 memory modules has contributed significantly to the supply chain bottleneck. On top of that, AIB partners facing tight profit margins with the RTX 50 series GPUs are opting to sell their limited stock above MSRP, adding fuel to the fire. Right now, we advise consumers to be patient and wait for the dust to settle. Stock levels should stabilize in the coming weeks, and by then, AMD’s RX 9070 series GPUs might also be in play.