DICE’s Coutaz Appointed Head of Criterion

Rebecka Coutaz, the powerhouse behind DICE, has now expanded her leadership role to include the UK-based developer, Criterion. According to GI.biz, she is stepping up as the VP and GM of Battlefield Studios Europe, a significant move that underlines EA’s ongoing commitment to its renowned Battlefield series. Criterion has been a crucial player in this franchise since they first got involved with Battlefield 1 back in 2016 and will persist in collaborating with EA’s other teams at Motive and Ripple Effect across the pond in the United States.

Coutaz’s journey with DICE began in November 2021 when she joined as VP and GM after her successful stint at Ubisoft’s Annecy studio. Reflecting on her time so far, Coutaz shared: “Joining DICE in 2021 allowed me to collaborate with an amazingly talented and diverse group. It’s truly an honor to lead these iconic studios, each with its own distinct and rich heritage.”

“DICE and Criterion have been trailblazers in the European gaming scene,” she continued. “I’m eager to embolden our teams to push limits and innovate, enhancing the gaming experience for players. By combining the unique creativity of each studio, we aim to advance the Battlefield franchise globally, working in tandem with Motive and Ripple Effect, to captivate future generations. It’s a thrilling time as we mold the future of Battlefield, and I can’t wait to welcome more passionate people to join this journey.”

On a side note, it’s worth mentioning that Alex Calvin, the article’s author, is a freelance writer who’s collaborated with DICE before.